Keramat brings premium Sella rice from the fields of South Asia and Ayurganica's Ayurvedic wellness teas under a single roof — one house, built on direct sourcing and an unwillingness to cut corners.
Ayurganica trades as Keramat: on paper, a single registered company; in practice, two disciplines that grew from the same instinct — go to the source, control quality by hand, and keep faith with the cultures each product serves.
Keramat Premium Foods began with a straightforward aim: bring rice into the UK that behaves the way tradition demands, at a scale wholesalers, retailers and families can rely on. We buy directly from growers in Pakistan, India and across South Asia, working around the usual chain of intermediaries so quality — and fair payment to farmers — stays intact. Every batch is checked against fixed standards for aroma, texture and cook before it earns the Keramat name, and part of what we do feeds back into UK community causes.
Ayurganica's blends are developed by an in-house research and nutrition team, drawing on Ayurvedic plant knowledge that stretches back roughly five thousand years. Botanicals are sourced from across Asia and formulated for six specific outcomes — digestion, energy, immunity, sleep, weight balance and daily equilibrium — rather than as one catch-all cure. Every blend is plant-based and vegan-friendly, and free from gluten unless a pack states otherwise.
Our rice is selected to complement Afghan, Persian, Indian and Arab cooking alike, from everyday family meals to the top kitchens that recommend us. Cutting out the middleman protects both the grain and the growers who cultivate it.
Each blend is built around purposeful botanicals and inspired by Ayurvedic wisdom, turning everyday wellness into a quiet, considered ritual rather than a quick fix.
The same standards run through both sides of the business — how we source, how we ship, and what happens if something isn't right.